''Shared vision, shared culture, shared knowledge and shared realization''. Sharing a global vision world class services.
''We are now more than a telecom company. Our company has a clear goal of allowing Ethiopian citizen to flourish and realize their full potential based on the principles of sharing,'' Jean Michel Latute, CEO.
ethio telecom was created on November 29, 2011 with the ambition of Ethiopian government to transform the telecom industry to a new excellence. Since then it is changing and the launching of our new logo is one important step of our evolution. It is the new face of our company. It is simple, warm and memorable. Let's share it with you. Our new logo is official as of February 8, 2012.
Sharing is our corporate culture and the center of our brand platform as it is also at the very heart of the Ethiopian culture. People share their love, pride, growth, knowledge, culture, enthusiasm, inspiration, expertise, wisdom, passion, future, etc.
ethio telecom aims to forge strong social bonds with all Ethiopians and the whole world. In addition we attempt to enable the nation to share its rich and unique culture with the rest of the world.
The new logo holds noble ideas of:
. sharing fertility inspired by the green ecosystem of Ethiopia
. sharing smiles
. sharing a new story (a symbolic way to illustrated a new chapter for ethio telecom)
. sharing the ''e'' of Ethiopia:
Ethio
Ethiopia
Symbol of a nation
Earth
Enthusiasm
Energy
Shared Achievements
Customer satisfaction is what drives ethio telecom strategy and it is improving step by step. Here are some major achievements reached in the past six months:
Customer acquisition achievements
More than 15 million end of December 2011
. 31% growth in 6 months time
. Mobile more than 14 million(93% of the target)
. Fixed line 830 thousands (88%)
. Internet & data 180 thousands (104%)
. Growth rate
. Mobile 34%
. Internet and data 38%
. Total Revenue 5.6 billion Birr from 1st July to December 31, 2011
. Mobile revenues: 66% of total revenue, interconnect 21%
SIM and Voucher cards distribution
Implementation of new Distribution strategy:
. ethio telecom distribution strategy defined
. To achieve Product & Services availability and sales objectives
. To meet customer expectations
. 50 ethio telecom distributors
. More than 21,000 points of sales in the country
. SIM promotion is extended up to end of February
Mobile Products and Services
Simple, more affordable and more services
. Flat national tariff: 0,83 Birr peak and 0,35 off-peak VAT inclusive
. SIM card promotion at 40 Birr VAT inclusive with 15 Birr credit
. Creation of handset packages with Amharic character from 469 Birr VAT inclusive
. Value added services: USSD codes, Call me Back, Credit Transfer, GPRS, Voicemail for postpaid, ... and more to come
. Green voucher for all with low (5 and 10 Birr) and high (250, 500, 1000) values
Residential postpaid mobile offer
Available now
. To meet the high user clients expectation
. Creation of Voice/Data/SMS bundle packages for 169 Birr per month
. Monthly fee 29 Birr including VAT
. 250 local minutes, 50 local texts, 5MB internet for 140 Birr VAT inclusive
. International, roaming and above bundle consumption at prevailing rates
. Possibility to keep the existing prepaid number (number portability)
. Deposit to be paid on subscription, and credit limit account management
Enterprise market
Customized management and dedicated Key Account Managers
. Launch of Mobile Business Bundle offer
. Bundle of voice, text and data to answer to requested needs
. Closed User Group option (CUG) to minimize cost between users of same company
. ethio telecom Business Center on Churchill Road
. Dedicated Customer Services for Enterprise clients
. Periodic consultative forums organized with Corporate Customers
Customer Services
Customer Satisfaction improvement
. Optimization of Call Center: 98% of call handling Quality of Service
. Trouble Ticketing system: client management and resolution follow up
. Invoice consolidation for 62 enterprises and 67 Soho/SME customers
. Customer Satisfaction surveys, call campaigns, and proactive management
. Centralized dunning for postpaid clients
. Start of pilot Test of Sales Level Agreement (SLAs) for major customer
Network projects
Focusing on network Quality of Services
. OPGW (OPtical Ground Wire) project agreement with EEPCo to improve Quality and Reliability of optical fiber network
. Addis Ababa - Galafi
. Addis Ababa - Bahir Dar
. Securisation of international voice and data traffic
. International traffic through Djibouti second route
. Route through Kenya (Moyale) opened
. Ethio Optical fiber rehabilitation Project (982 km) ongoing
. Back up of regional and international traffic route with microwave backbone ongoing
. Assessment & replacement of faulty power equipment in Addis, Zones, started in regions
. GSM optimization program ongoing (Addis March, full country June 2012)
. 3G: capacity of 250 000 clients in Addis Ababa
. National Network Operation Centre (supervision, service and technical management)
. Generalization of Trouble Ticket management for all networks
. Real management of different SLA settled, according to Network strategy
. SchoolNet (500 sites) and WoredaNet (350 migrations) projects ongoing
. African Union new building connection as per requirement
Automation projects
Major Milestones of the Project - On Progress
. ERP (Enterprise Resource Planning): Oracle Finance System in December 2011
. Intranet and internet for all ethio telecom employees
. Securisation and optimization of systems and platforms
. ethio telecom shops automation project ongoing
Share our new Brand. We are changing, be part of the change.
External Communication Department
February 8, 2012
