Partnership Engagement invitation for MT & Payment API (VAS) Providers

We have been providing Mobile Value-Added Services with digital and text based content through payment API and Mobile Termination and Mobile Origination charging models.

Nevertheless, due to service quality and hygiene factor compliance issues, we have temporarily suspended the service. In order to mitigate the problems on the service and protect the customer, we have been working on improving the system and also designing different business rules for the last couple of months and is now ready to relaunch the service with strong hygiene factors, business rules and new contractual agreements.

Hence, we are pleased to invite MT & payment API potential partners who fulfil the following requirements to submit their proposal.

  • Business proposal with brief description of the business to be offered, clear description of content source, clear description of the possible befit of the service, service tariff, sales and marketing strategy and others
  • Compliance to VAS service business rules, VAS guidelines, contract terms and conditions, revenue share and other hygiene factors
  • Brief description of the service flow, subscription, un-subscription, …etc.
  • Customer acquisition strategy and roadmap on the number of customer base
  • Detail Business case to show the profitability of the business
  • Agreed to be migrated to aggregator once ethio telecom onboard VAS agitators
  • Interested partners are expected to submit their business proposal  until January 03, 2022.
  • Proposals to be submitted to Strategic Partnership and Support Director Office, Sales Division, next to Lycée Guebre-Mariam School Churchill Avenue, third-floor.
  • Only qualified partners will be contacted.
  • For detail engagement Criteria, please visit

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